Google Text Ads

Components of a Google text ad:

Headline Text (30 characters each)

Include words customers might have typed in for their search. There are two headlines in this section of 30 characters each. The sections are separated by a dash "-" and might display stacked depending on the viewing device.

Display URL (15 characters each)

This section is usually in green and shows where the customer will be directed. The purpose of this is to give people a better idea of where they'll be taken if they click on the link.

Description (80 Characters)

Highlights details about your product of service. It's a good practice to include call to action, discount information if any.

If you want to see what your ads look like on Google search results, you can use the Ad Preview and Diagnostics Tool.