Social Media for SEO

Social Media is a very important part of increasing your SEO results. The key to a good social media marketing plan is to know your clientele.

Here are a few improvements I have decided I need to make to my own website in order to improve my social media presence:

Product Pages

For each product page we will need to create much more in-depth content which sells the product on its own. This content needs to target specific keywords as well as engage the client.  Product page content can include prizes and awards the product has won in food festivals, quotes from past clients about specific products, detailed information about the individual ingredients included in the product such as where it came from, if pesticide free, locally sourced etc. This is a high priority since ultimately we are trying to get people to the website to make a purchase and having this content completed will enable us to convert that traffic into sales.

Facebook

Facebook is another part of our social media plan. The owner will post behind the scenes footage such as live feeds and upcoming events she will be attending. Specials found only on the website can also be featured here. Because of our google analytics, we have discovered that Facebook is a great source of qualified leads and drives good traffic to our website for orders so we need to utilize it for early success in online sales.

Blog Content

Create relevant content for the website blog which potential clients will find useful. The content produced for the blog can include, but is not limited to videos demonstrating recipes which use the food products in special ways or for special events. Videos explaining the creation process of each product and the source of the ingredients. Blog posts explaining what certain terms mean such as gluten free, sugar free, locally sourced, organic, etc. Create blog entries for seasonal specials being run on the online store which are exclusive to ilasfoods.com. Each written blog entry will create new content for the website and keep it at the forefront of the search engine robots since it is new content. All blog content will target specific keywords within the content to ensure searchability and relevance. Since it will take a long time for this content to be created and established, I consider it a long term strategy to create organic search traffic for the business.

Mailchimp Mailing List

To generate sales from current and past clients, we will need to produce a mailing list which is sent out once a month, possibly more often. This will include articles, exclusive member specials for past clients, recipes, and upcoming events. It’s important to note the specials must be exclusively for the mailing list clients so people will be motivated to buy more frequently and sign up for the mailing list.

By creating high quality content that people will want to share and return to time and time again, we will develop good SEO content which will bring in more traffic to our website and hopefully generate more sales for the business.