The main goal of the post is to let people know about their offering Hi-C Orange drink at their restaurants.
The audience of this post is 18-45 year olds who use facebook and probably have a bit of nostalgia for Hi-C. The post is made to connect with the audience using humor. The Jack in the Box company is known for using humor in their marketing, and this post is no exception. The value it brings to its viewers is possibly a bit of a chuckle, but also, it helps them stay informed. The post is done mainly with photography which makes it more fun than just a text ad. They will measure the success of this ad based on likes and interactions.
I feel the real success of this ad actually comes from the comments. Upon further investigation, it's obvious that the company spend a lot of effort and resources in watching the comments section and making sure those who have something to say are heard, get a laugh, or are taken care of when they have a bad experience. This is not only an added benefit for those they are helping, but the impact it has on the thousands of others who are seeing the comments is even more powerful.
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