The following article post was found on Pinterest. Kraft does a great job of creating value for their customers by providing free recipes for their customers which use their products as ingredients. This helps the customers to buy more of their products and helps educate them on the versatility of those ingredients.
Audience
The audience is people who cook and bake desserts. By making an appetizing picture of cheesecake bites that people will want to make, Kraft temps their current and potential customers to purchase their product to make the recipe for themselves.
Seascape Principle
The Seascape principle most prominent here is the value principle. By offering this content, people get a new recipe they can use and will want to share with their friends.
The design of this ad utilizes the rule of thirds, repetition, and the "not half" principle. Elements are aligned along the rule of thirds grid. The ad isn't divided vertically in half, the lower portion is actually a bit larger than the upper portion. The repetition of cupcakes adds interest to the image as well.
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