Introduction:
This week I decided to analyze a promotion from amazon which was posted on Facebook. This ad was meant to promote their annual prime day sale coming up on July 16th. I believe the target audience on this particular ad is focused on women since they are the driving force behind the retail industry. The seascape principle used in this promotion is value. People will possibly share this with friends to let them know the sale is coming up soon so they won't miss it.
Analysis
Color
This ad uses color repeatedly to emphasize a soft, duotone feel. Different shades of pink are repeated throughout the products as well as in the background color. A complimentary color is found in the faces of the hand mirrors. This comes together to create a good contrast to the amazon prime blue packaging on the box.
Font
The font used in this ad is the same new font Amazon has been using in their website branding. By using this font, the ad reinforces the brand identity.
Repetition
the products represented in this ad are repeated on the opposite sides of each other. The design is intentionally not mirrored exactly to create a bit of asymmetrical balance, or to make it feel more natural.
Conclusion
The elements of color, repetition, and font are used to project a message appropriate for the target audience, while still maintaining a strong brand identity.
